Annual report pursuant to Section 13 and 15(d)

Intangible Assets

v3.22.4
Intangible Assets
12 Months Ended
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets
9. INTANGIBLE ASSETS
Intangible assets consisted of the following:
December 31, 2022 December 31, 2021
Gross
Carrying
Amount
(a)
Gross
Carrying
Amount
Accumulated
Impairment
Net
Carrying
Amount
Goodwill $ 1,525  $ 1,539  $ 14  $ 1,525 
December 31, 2022 December 31, 2021
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Unamortized intangible assets:
Trademarks
$ 1,231  $ 1,201 
Amortized intangible assets:
Franchise agreements $ 913  $ 541  $ 372  $ 895  $ 513  $ 382 
Management agreements 15  14  135  44  91 
Trademarks — 
Other
—  — 
$ 930  $ 555  $ 375  $ 1,033  $ 559  $ 474 
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(a)    Due to the sale of its two owned hotels in 2022, the Company derecognized $14 million from its gross carrying value and accumulated impairment goodwill balances.
The changes in the carrying amount of goodwill are as follows:
Balance as of January 1, 2021 2022 and 2021 Adjustments to Goodwill Balance as of December 31, 2022
Hotel Franchising $ 1,441  $ —  $ 1,441 
Hotel Management 84  —  84 
Total $ 1,525  $ —  $ 1,525 
Amortization expense relating to amortizable intangible assets was as follows for the years ended December 31:
2022 2021 2020
Franchise agreements
$ 26  $ 27  $ 27 
Management agreements
11  10 
Total (a)
$ 31  $ 38  $ 37 
______________________
(a)    Included as a component of depreciation and amortization on the Consolidated Statements of Income/(Loss).
Based on the Company’s amortizable intangible assets as of December 31, 2022, the Company expects related amortization expense as follows:
Amount
2023 $ 28 
2024 27 
2025 27 
2026 26 
2027 26 
In March 2022, the Company completed the exit of its select-service hotel management business and received an $84 million termination fee, which under the terms of the agreement with CorePoint Lodging (“CPLG”) effectively resulted in the sale of the rights to the management contracts that were acquired as part of the La Quinta Holdings purchase in 2018. The termination fee proceeds were completely offset by the write-off of the remaining balance of the related hotel management contract intangible asset and thus resulted in a full recovery of such asset. The proceeds were reported in proceeds from asset sales, net on the Consolidated Statement of Cash Flows. The franchise agreements for these hotels remained in place at their stated fee structure.
As a result of the impact COVID-19 had on the Company’s operations during 2020, the Company performed quantitative assessments on intangible assets in the second quarter of 2020. As a result of the assessments, the Company incurred a $14 million charge in the second quarter of 2020 to fully write-down the goodwill balance for its owned hotel reporting unit. Such charge was reported within impairments, net on the Consolidated Statement of Income/(Loss) and was charged to the hotel management segment. In addition, the Company recorded impairment charges of $191 million to reduce the carrying value of certain trademarks to their estimated fair values. Such charges were reported within impairments, net on the Consolidated Statement of Income/(Loss) and were charged to the hotel franchising segment.
The following is the breakout of the intangible impairment charges recorded in the second quarter of 2020:
Intangible Asset Book Value Impairment Charges Adjusted Fair Value
Owned hotel reporting unit goodwill $ 14  $ (14) $ — 
La Quinta trademark 710  (155) 555 
Other trademarks (a)
103  (36) 67 
Total $ 827  $ (205) $ 622 
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(a)    Represents the impairments of three of the Company’s trademarks.